What are bite-sized social media animations?
Actually, it’s fairly straightforward:
- It’s 2D animated content you can use on your social media channels.
- They are mostly short, about 10 to 15 seconds long. But often looped.
- And they should be recognisable as belonging to your brand, because of their visual style.
They can be used to highlight “special days” or moments valued by your brand. Or to regularly inform customers and members about your activities.
This way you engage with your audience in a less formal and in a more unique way. On top of that, you strengthen the appearance of your brand. And you can highlight values and topics that your brand cares about.
We care about the planet for instance, that’s why we created an animation for #earthhour. Hit play to check these examples.
#earthhour – Zologie social media animation
#futureofCAP – BirdLife & WWF social media animation
#scheldeprijs – Gemeente Schoten social media animation
#dikketruiendag – Zologie social media animation