4 tips on how to use animation video for your organization
Pieter RubberechtPieter is the owner of Zologie.
At Zologie, we’re keen on using moving images whenever we can. Here are 4 tips on how to use animation video for your organization. We won’t mention the classic explainer video this time, promised! 😉 Have a look at some interesting uses of animation below.
Use animation video as an eye-catcher on social media
Let’s say you’ve worked hard and long on an expansive report. Or you and your team created a new infographic on a trending topic… Obviously you’ll want people to have a look at these assets.
Animation video is an excellent way to grab the attention of your audience. By posting a dynamic animated teaser about the content of your report or infographic, you can convince viewers to click, visit your content and read on.
Next to that, you can also use the power of animation in a more structural way. Regularly post short animated text messages. Or post creative animations to highlight “special days” or moments valued by your brand. You can read more about our view on social media animations here.
One of the most important tips for posting videos on social media is: always post native. Use the built in video tools of the platform you prefer. This will enable more views, because social media platforms prefer to keep users on their own pages and apps. When you post a link to Youtube or Vimeo, people will just see a link with a thumbnail and a play button. That means you need an extra click to get to your content. A video that’s autoplaying is a lot more activating. No action is required to have it play.
➡️FIA Region I’s #WorldEnvironmentDay post 2020
Promote your animated messages to expand your reach
Sometimes your organic reach is sufficient, sometimes you just need a bit of extra punch. Use promoted content to get your message out there and reach larger audiences.
Twitter, Facebook, Instagram, Linkedin… they all allow (and endorse) native promoted video content.
There are a couple of things to keep in mind though:
Always keep it short and clear.
Most videos automatically play muted, your concept should work without audio too.
Voice-over licenses for promoted content are expensive. With the previous point in mind, do you really need a voice to get your short message across? If the answer is yes, subtitles are a must.
Aspect ratio and ideal resolution of videos can be different from one platform to another. Make sure to optimize.
➡️Storycatchers’ Ombudsman voor de Handel online animation video campaign.
Educate with animated content
We all know explainer videos to be short and to the point. The idea is to drive a concept home, in about a minute. The faster, the better. Stick to the essentials.
But sometimes you want to be able to share more information than these essentials or core principles. You might want to go a whole lot deeper into a certain topic. In that light 120 words, the amount of spoken words you can get into one minute, might not cut it.
If you want to share broader insights and a thorough level of detail, go for longer educational videos, or go for a series of short animated videos that cover different, but related topics.
➡️Coop with Spaced: Kids web game for De Watergroep.
It’s also a good idea to derive other assets from these videos or apps. Create printable infographics to further educate offline.
Guide or inform your visitors and staff during in- and outside your offices
Animated video is a powerful, dynamic and attention grabbing way to communicate with your live audience.
Whether organising events on location or welcoming visitors in your offices, animated video can be used to easily inform your guests. You can let them know about ongoing safety measures. Or about goals you’ve reached. Or perhaps even a word from the CEO? It can bring certain ongoing projects under the attention of staff and visitors and so on.
In Belgium, the Colruyt group has been using digital signage to do exactly this in their retail locations. Both to inform people on the origins of their products and to make sure their ongoing effort to offer the lowest price is highlighted for every visitor, every time.
This is an example of one of Colruyt’s productions:
➡️An example of how Colruyt uses digital signage.
This is of course an example out of retail, not a specific target audience of ours. But the same basic principle applies to any organisation that has the ability to use digital signage in their own buildings or on location. Make sure staff and visitors have your carefully curated information top of mind.
Looking for animated content?
We hope you liked these tips on how to use animation video for your organization.
Let us know if you are considering creating animated content. We’re happy to have a short chat about it through Google Meet. Contact us via the contact page, mail us (firstname.lastname@example.org) or call us: +32485401523.
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